Imagine viewing online a strawberry farm in Mahabaleshwar and pre-ordering fresh, juicy, perfectly ripe strawberries that will be plucked a week from today, in time for a Sunday brunch you are hosting for your husband’s parents, you’ve been informed that your beloved’s mother-in-law loves strawberry milk shake, just like you do.
Farmer Uncle is a one-of-a-kind online marketplace which connects you to the farmer, removing middlemen, reducing farm-to-table time and most importantly ensuring fresh produce reaches you for the sincere price proportionate to the farmer’s toil decided by the farmer himself.
Farmer Uncle will help you select from various cultivation techniques, facilitate conversation with the farmer for queries, help choose from various locations where the required produce is being cultivated and of course it will be delivered on your doorsteps.
All of this is made possible, through a simple and transparent revenue sharing model where the farmer gets to decide a fair price for his produce; and for every Rs. 100 that you spend, the farmer makes Rs. 70.