Jay Prakash Patidar is a successful farmer from Ratlam, Madhya Pradesh. He has been a front runner in Guava production in the area. He along with other progressive farmers in the area started growing Thai Guava to cater to the growing demand for the fruit in the Indian markets. The movement of diversifying from vegetable croping to Guava crops has widely helped the farmers. Jay Prakash claims to have the best Thai Guavas in town.