Senthil Muthalamada - grew up in this little mango town and had always craved to make a name for himself while still working on upliftment of farmers in the region. With Muthalamada being one of the first places to harvest mangoes around the world, he saw the potential in creating a brand for their mangoes in the market - but needed to put together other farmers together to make it a success. With this plan in mind - Senthil formed the Muthalamada Mango Farmer's Cooperative which today boasts of 850 farmers. Together they work at improving their practices, finding synergies and claiming new markets for their produce.
Senthil's efforts have brought in a new ray of hope for the farmers from Muthalamada.